"Progress is Overrated"

Progress is Overrated

Has progress taken us to a better place?

I'd say it's taken us for a ride. (Probably in a carbon-coughing oil guzzler.)

Honestly, what thanks do we owe progress? We're up to our necks in landfill, down to the wire on resources, and climate change is out to get us - or at best leave us with a nasty sunburn.

Historically, civilizations are destroyed by progress. Just ask the Pharaohs. No sooner had they built those jumbo triangles and giant cement cats than they flushed themselves down the Nile.

That's why at Post Shredded Wheat, we put the "no" in innovation.

Henry Perky created the Original Shredded Wheat in 1982. One man. (Him.) One ingredient. (Wheat.) One machine. (The machine.) We didn't give it any add-ons or plug-ins. Heck, we didn't even name it.

All we did was make it Spoon Size in 1961. Did we go too far? Time will tell. But I will say our naturally fiber-rich, 100% whole grain wheat has been free of enhancement, progress and pyramids for 117 years and counting.

Frank Druffel

"We put the 'no' in innovation"


See Frank in action at ThePalaceOfLight.com




The youtube videos are nice but the magazine ads are... what?